The branch is far
A trip to the bank can mean closing the shop for half a day.
Founded February 2026 · Pre-launch
आसान बैंकिंग, हर गाँव तक।
Ecorp, short for Easy Cooperative, is building a small finance and cooperative bank for small businesses in rural India: kirana shops, dairy farmers, tailors, repair shops and self-help groups. We plan to offer savings, small loans and payments through agents who live in the same village.
The problem
A trip to the bank can mean closing the shop for half a day.
Without easy small loans, shop owners and farmers turn to informal lenders at high interest.
Most banking apps assume English, a smartphone and fast internet.
Village stories
These four stories are composites based on common situations in rural India. The names are made up.
Kirana shop · Satara district, Maharashtra
Sunita's grocery takes in cash all day, a few hundred rupees at a time. The nearest branch is 14 km away, so the money sits in a steel tin under the counter until she can find a free afternoon.
With Ecorp: the village Mitra stops by every evening. She deposits as little as ₹50 and gets an SMS receipt in Marathi. Her deposit history becomes the record she needs for a stock loan before Diwali.
Business savings
Dairy · Anand district, Gujarat
Ramesh sells milk to the village collection centre twice a day. A second buffalo would almost double his income, but it costs around ₹60,000. The bank wants land papers and a guarantor; the local lender wants very high interest.
With Ecorp: a small business loan based on his milk records, savings history and cooperative society, repaid in small amounts from his milk payments instead of one large monthly sum.
Small business loans
Tailoring unit · Sitapur district, Uttar Pradesh
Meena leads a self-help group of twelve women who stitch school uniforms. Each saves ₹200 a month into the group pot and they lend to each other for machines and thread. Only two members can read the notebook well.
With Ecorp: a shared group account with a simple ledger read out on a phone call in Hindi. Everyone hears the balance and who repaid, and the group's record helps it qualify for a bigger group loan.
Group banking
Repair shop · Dharwad district, Karnataka
Imran fixes phones from a stall near the bus stand. Young customers ask to pay by UPI, but his own phone is a feature phone, so he loses sales when people don't carry cash. Paying suppliers means a bus ride to town.
With Ecorp: a QR sticker and payments that work on any phone, with a voice alert for every payment. Customer money lands in his account, and he pays suppliers without leaving the stall.
Payments
What we're building
Open with Aadhaar and a mobile number. Small daily deposits collected at your shop.
Fair, transparent loans for stock, tools and livestock, repaid in step with sales and harvests.
Accept UPI, pay suppliers and receive government benefits (DBT), even on a feature phone.
Shared accounts and clear records for self-help groups and farmer co-ops, plus group loans.
These services are planned and not available yet. See where we are today.
How it will work
A trained agent from your village fills in the forms with you and handles deposits.
A trained local agent, often from a self-help group, visits shops, homes and the weekly market.
Aadhaar-based eKYC and your mobile number. No minimum balance.
Through the Mitra, a missed call or SMS, voice help in your language, or the app.
Feedback from small businesses
“I close my shop for half a day just to deposit money. If someone collected it here, I would save every day.”
“The bank asks for too many papers. The moneylender asks for none, but his interest is very high.”
“Our group keeps accounts in a notebook. A simple tool in Hindi that everyone can hear would build trust.”
“Customers want to pay by UPI, but my phone is basic. I lose sales when I can only take cash.”
“Monthly instalments don't work for me. My money comes after harvest. Let me pay when I sell my crop.”
“I trust people I know. If the bank person is from our village, more women will open accounts.”
About Ecorp
Ecorp was founded in February 2026. We think a rural bank should work like a cooperative: run for its members and in their language. We are combining that model with tools that work on basic phones.
Status
Ecorp is not a licensed bank yet. We do not accept deposits, give loans or open accounts today. Our member login is an early preview, and we will never ask for your bank PIN or OTP.
We are an early-stage startup designing our service with the people we want to serve. We will launch financial services only with the required approvals from the Reserve Bank of India, or through partnerships with licensed, regulated banks.
We want to hear from small business owners, cooperative societies, self-help groups, NGOs, banks and investors.